Businesses want easier access to customer information; simpler ways of collaborating with colleagues, partners, and customers; and a way to increase workforce productivity that leverages their existing IT investments.

Microsoft Dynamics CRM, is a complete customer relationship management solution that provides all of the tools and capabilities needed to create and easily maintain a clear picture of customers from first contact through purchase and post-sales. With modules for sales, marketing and customer service, Dynamics CRM delivers a fast, flexible and affordable solution that drives consistent, measurable improvements in every business process, enables closer relationships with customers, and helps your company achieve new levels of profitability.

The Dynamics CRM user experience has been designed to be a natural extension of Microsoft Office and Outlook®, providing a familiar and intuitive work environment that fosters user adoption and productivity. Because the product is built on the scalable and secure .NET platform and leverages standard tools and technology, including Microsoft SQL Server™, Microsoft BizTalk® Server and Microsoft Visual Studio®, Dynamics CRM allows you to take advantage of your existing IT investments and in-house expertise to minimise your total cost of ownership.

Microsoft CRM - Redefining Relationships

Microsoft Dynamics CRM redefines customer relationship management with a fast, flexible, and affordable solution for driving consistent and measurable improvements in your customer business processes using tools and technology like Microsoft Office and Outlook that you already know and use.

With Dynamics CRM your business gets an innovative relationship management solution that works the way you and your business do, and works the way technology should:

• Automation of everyday tasks to increase productivity for sales, service and marketing functions
• Keep sales and marketing teams focused on driving the business
• Built in intelligence simplifies repetitive tasks
• Build better customer relationships from anywhere 
• Gain better control and visibility of business information, and help deepen your customer relationships
• Built-in workflow functionality that drives consistent processes so nothing falls through the cracks
• Alerts and exception handling to simplify routine tasks and streamline processes enable you focus on customers not your technology
• Powerful tracking and reporting to simplify management analysis
• Empower sales management to see how the business is doing and make better decisions more quickly

Extending Dynamics CRM with Metastorm BPM

Coupling Microsoft Dynamics CRM with a powerful BPM workflow engine allows you to integrate CRM into every aspect of your business.  Metastorm BPM allows business users to design, implement and publish complex human-centric processes across their organsation.

Using the iOctane CRM Connector, you can leverage the power of Metastorm BPM and CRM to create customer-centric processes throughout your organisation.

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